Ah, ideas. Who doesn’t want more great ideas? I know I do.
I usually think about ideas as being magical and hard to produce. I expect them to just show up without me cultivating them, and I often get frustrated when they don’t show up when I need them.
The good news is that it turns out cultivating ideas is a process, and one that we can practice to produce more (and hopefully better) ideas. On the other hand, often times great ideas can also just come to us whilst in the shower or in another relaxing environment.
First, let’s look at the science of the creative process.
HOW OUR BRAINS WORK CREATIVELY
So far, science hasn’t really determined exactly what happens in our brains during the creative process, since it really combines a whole bunch of different brain processes. And, contrary to popular belief, it includes both sides…
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